Spanish luxury brand Loewe has chosen Yorkdale for its first Canadian stand-alone store, and the new location is the fashion giant’s second largest in North America.

The newly opened store is a part of Yorkdale’s luxury expansion — the mall is re-tenanting the main floor’s centre strip to bring in all the top luxury brands. The new wing is said to be the most significant clustering of luxury brands in Canada, and by the time the Yorkdale team is finished with it, it may become one of the largest in the world. 

The clothing and accessories brand has skyrocketed in popularity over the past year, briefly overtaking Prada as the hottest fashion brand in the world mid-2023, according to fashion tech platform Lyst’s quarterly ranking. Celebrity appearances in notable Loewe looks helped bring the brand more attention, with Beyoncé sporting a now-iconic bodysuit with Loewe’s signature hand motifs on her Renaissance tour and Rihanna wearing a custom jumpsuit and breastplate from the brand at her Super Bowl halftime performance. 

Loewe, led by creative director Jonathan Anderson, has also created some viral fashion moments, thanks to its unique designs: think pixelated T-shirts, heels stacked on top of almost-popped balloons and gravity-defying draped dresses.

The Yorkdale store, spanning 3,922 square feet, features several rooms, a wooden design that transforms the space into a high-fashion gazebo and contemporary ceramic accents.

Loewe has existed in Canada since 2015, with a presence at former Nordstrom stores and Holt Renfrew locations. That includes the Yorkdale Holt Renfrew, which currently offers some leather goods and ready-to-wear pieces.