PLUS, a Canadian luxury streetwear shop, opened up a new flagship store at the Yorkdale Shopping Centre in Toronto last month. The flagship Yorkdale store is the brand’s largest of its eight locations in Canada.
Liam Blackadder, the retailer’s Creative Director, told Retail Insider that Yorkdale was a natural for the company’s expansion.
“Ever since we opened our first flagship at that mall in September 2020, that was our first time opening a flagship there, it was evident how impactful that mall is, especially footprint wise,” Blackadder said regarding the company’s first Ontario location, which was a temporary store in Yorkdale.
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“Traffic at that shopping centre definitely is a step above the rest in terms of retail in Canada. Definitely wanting to stay in that mall. That mall obviously has a lot of renovations and changes going onto there. So with that, we wanted to increase our footprint into a larger space to kind of show our growth as a company and kind of make sure we keep that Yorkdale location as one of our staples.”
Blackadder told the publication that the floor plan was changed in the new PLUS store, encompassing a large digital display video wall as well as a lounge.
Looking at their viral TikTok posts, the retailer is massively popular.
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The mall’s larger flagship store is situated across from Vans. The new location boasts a refined design, offering a vast selection of over 200 items (everything from footwear to streetwear to vintage tees), as well as popular brands like Anti Social Social Club, OVO, Kanye West merch, and Revenge.
