Fashion is such a fickle mistress, and to play to her whims, exclusivity is key. And what could be more exclusive than a pop-up boutique of a cult favourite online shop? White Crow has landed in the Borroughes Building at Queen and Bathurst until the end of the summer.
After previous success with other pop-up ventures in the city, owner Jin Ryu is confident that this space will bring summer strollers into her shop. “Queen Street is obviously the main street for Toronto shopping,” she says. “Right here is the intersection between the commercial side of Queen and the individual boutiques. I’m right in between.”
Ryu has hand picked the entire collection, which she sourced from Korean designers. The bright, whimsical space is a breezy backdrop for her delightfully feminine pieces, replete with pastels, polka dots and airy chiffon. And the price point is even more appealing: the entire collection runs from $24 (for sunglasses and T-shirts) to $94.
Ryu’s favourites are the round, Chanel-inspired shades, which are “so important for the summer,” she says. She also recommends the “Tuxedo Mask” cape jacket ($74) in a ballerina pink with a mint green inlay. “It’s such a statement piece and I don’t think you’ll find this anywhere else,” says Ryu. We like the “Pink Chiffon” tail dress ($69) — perfect for summer weather — in soft pink and beige, which highlights the eternal appeal of nude shades.
The Tuxedo Mask cape jacket ($74), and the Pink Chiffon tail dress ($69).
If all goes well, Ryu hopes to stay in the space longer than the end of summer. Let’s hope that this crow stays in the nest.
White Crow, Burroughes building, 639 Queen St. W., 647-828-7302