Crumbl

Viral sensation Crumbl Cookies finally opening its first Toronto shop

Crumbl Cookies, a super popular U.S.-based cookie shop, will soon open its first Toronto location in The Well at 486 Front St W.

The brand has more than 6 million followers across social media and is known for its unique treats, such as birthday cake cookies topped with a mix of Oreo pieces and rainbow sprinkles, and cinnamon square cookies marbled with brown sugar cinnamon butter and smothered in light vanilla cream cheese frosting.

We don’t know the exact opening date, but one local foodie shared a TikTok clip of the chain’s new storefront with a ‘coming soon’ sign.

@rayhollowmusic ive been watching trisha paytas mukbang these for YEARS finally my time has come #crumblcookies #thewell #downtowntoronto #fypage ♬ beautiful things dont ask for attention – mathias i think

Torontonians could not be more excited.

The chain first opened its doors in Utah in 2017 and has since expanded to over 800 bakeries in 47 states across the U.S.

Last July, the cookie chain opened its first-ever Canadian store (its first-ever international location) in Mississauga’s Heartland Town Centre. They went on to open 8 locations in Alberta and 1 in Saskatchewan.

Crumbl follows the concept of a rotating menu—their award-winning chocolate chip cookie is a permanent menu item, but new cookie flavors are added almost weekly while existing recipes are updated and improved. Their cookies are inspired by popular flavors, foods, and desserts of all kinds—from pies to cakes to candies and more.

The brand’s popularity is partially driven by its celebrity partnerships, like their colab with popstar Olivia Rodrigo, who created the GUTS cookie— a treat inspired by her pop rock music, her latest album Guts, and her fav colour (purple). The cookie consists of two purple vanilla cookies sandwiching vanilla buttercream and triple-berry jam. It’s rolled in sprinkles and topped with a star-shaped cutout.

@constanceiam This sound 😭 #gutsoliviarodrigo #gutsworldtour #oliviarodrigo #crumblreview #crumblcookies #guts #fyp #CapCut ♬ original sound – Dre

The brand also has tons of mukbang (eating videos) of people binging on their delicious treats.