This seltzer brand is launching Truly Flavour Trail, a two-week outdoor art experience featuring local artists

To celebrate the arrival of Truly Hard Seltzer in Ontario this spring, Truly has partnered with five of the city’s most flavourful artists – along with a number of bars and restaurants – to create the ultimate art and community experience: the Truly Flavour Trail. Launching Friday, May 27 and running until Friday, June 10 in Little Portugal, Torontonians are invited to stroll one of the most vibrant streets in the city and immerse themselves in one-of-a-kind artworks found along the Trail between Ossington and Lansdowne on Dundas West.

Courtesy Truly Hard Seltzer

Along the Trail will be unique installations and murals from Durothethird at Grasshopper Records and Ness Lee at Ode Toronto. Bar Mordecai is not only serving Truly, but it’s also where you can find Maria Qamar’s work, known online as HATECOPY. You can ponder Raquel’s Da Silva’s colourful forms while sipping on a can of Truly at Churchill. And, if you’re looking to do some shopping on your journey, Lauren Pirie’s art can be found at Rose City Goods. At the end of the route, if you’re feeling a little parched – feel free to stop at The Dock Ellis Bar, Nothing Fancy Comedy Club and The City Pool for some more Truly. No matter where you go, along the way you’ll find something for both your artistic and flavour palate.

Courtesy Truly Hard Seltzer

Truly understands that flavour isn’t just how something tastes. It is a representation of self-expression, identity, passions and pursuits. It’s a personal combination of things that make you, you. And so, Truly posed a simple question to the Truly Flavour Trail artists they commissioned as they created their works of art: how do you let your flavour speak for itself? And this is the question the Truly Flavour Trail is asking passersby to ponder, too.

The Truly Flavour Trail is a great opportunity to engage your senses while also immersing with our local art community. It’s only available for a couple weeks, so be sure to pick up a Truly Flavour Trail Map in person at participating businesses or visit to learn more!

About Truly Hard Seltzer

Truly Hard Seltzer is bursting with true-to-fruit flavours. With a 5 per cent ABV, 130 calories and 1 gram of sugar per serving, every can is specially crafted with simple ingredients – no artificial flavours or sweeteners. Truly balances the healthier appeal of seltzer with bold flavour; it’s perfect for a house party, a park hangout or a chill night in with friends. Truly Peach Iced Tea and Truly Strawberry Lemonade are now available at LCBO locations across Ontario.

Article exclusive to STREETS OF TORONTO