Although there’s no end to this pandemic in sight and plenty of uncertainty ahead, there’s one thing we can always count on to be there for us: pizza. With the long, cold winter ahead and social distancing restrictions ramping up, you may want to expand your meal delivery options to include a fresh take on an old classic.
That’s where MAS E MO comes in: a new pizza concept dreamed up by Mohamad Fakih, the founder and CEO of Paramount Fine Foods, a chain of Middle Eastern restaurants in the GTA known for classics like falafel and chicken shawarma. To bring the concept to life, Fakih has partnered with Massimo Capra, a celebrity Italian chef and the restaurateur behind Capra’s Kitchen in Mississauga, Massimo’s Italian in Niagara Falls and Boccone in Toronto Pearson International Airport.
The partners say they’ve had their eye on working with one another for a long time, so they’re glad to finally be coming together to serve up something fresh. Capra says MAS E MO will be the perfect way to blend their offerings and create something completely original that will give people more takeout options while they live and work at home.
“We’ve respected each other for years and have been looking for the right opportunity to work together,” Capra says. “This concept will combine our strengths and create something entirely new for our guests to experience.”
Together, their plan is to combine forces to create a unique pizza menu using all halal-only ingredients and drawing inspiration from Paramount’s existing menu. The result will be a new spin on a classic dinnertime staple and one more delicious option you can add to your quarantine meal rotation.
“We’re looking forward to giving a traditional favourite on dining tables across the country a delicious new taste,” says Fakih.
Launching soon, the pizza will be available at a select number of Paramount locations across the GTA. Although the team is still working out the final details, the Paramount Middle Eastern Kitchen location at 253 Yonge St. will be the first place you can expect to find it.