Keith lee

TikTok food critic Keith Lee is coming to Toronto

Popular TikTok food critic Keith Lee is coming to Toronto—it’ll be his first international stop on the ‘FamiLee Food Tour’.

“If you’re in Toronto, Canada, and you or somebody you know have a mom-and-pop shop that has great food, great customer service, but may need the marketing for absolutely free to them, please let me know,” he said in a Tik Tok video, reminding people that he will focus of mom and pop shops, restaurants that embody the food scene according to the people in Toronto, and restaurants from different backgrounds and different cultures.

@keith_lee125 FamiLee Food Tour 💕 would you try it ? 💕 #foodcritic ♬ original sound – Keith Lee

Torontonians are already highlighting their fav mom and pop spots for him to check out.

“TORONTO????? Okay try knockout chicken !!!” one user posted under his TikTok video. Another suggested “nomi izakaya, rasta pasta in Kensington, Mainsha on Eglinton, Chubby’s, and PAI”. On Instagram, the Ivorian restaurant Instant du palais on Mt Pleasant Rd. came up more than once.

Users on X shared hundreds of ideas about where Lee could visit when in the city:

Lee first became popular after posting food reviews in Las Vegas. As his social media presence grew, Lee decided to take his food reviews on the road. Last year, Lee and his family visited 10 states across the U.S. He focused on reviewing Black-owned and family restaurants, and created a stir wherever he went.

A good review from the humble influencer, who has more than 16 million TikTok videos and two million Instagram followers, can result in massive economic effects for a struggling restaurant almost overnight, leading to crowds descending on small, family-owned spots and lineups around the block.

His reviews are simple, and even if he isn’t a fan of a certain spot, he’s always respectful. To remain anonymous, Lee often sends his family members to pick up the food, which he eats from the comfort of his car. He then reviews the food, rating each item on a scale of one to 10. He’s non-pretentious and speaks directly to the camera about what he likes and dislikes about a meal, as well as, when applicable, the service at a restaurant.

Unfortunately, sometimes things don’t go as planned for the critic. During a visit to Atlanta last year, Lee said he experienced customer service issues, long wait times, odd rules about ordering, and wrong or misleading information about hours of service at some popular restaurants.  Luckily, he’s giving the city a redemption tour.

Luckily, he’s giving the city a redemption tour.