After tasting more than 700 burgers worldwide, Chef Joe Friday decided it was time to put that knowledge to the test and  create his own masterpiece.

The celeb chef  is making waves in Toronto with his newest venture, Friday Burger Company. With two locations, one already open at TABLE Fare + Social on Bay Street, and another set to open on Danforth Avenue soon, this gourmet comfort food restaurant is creating buzz.

The star of the show is Chef Friday’s signature burger, a labour of love that took him 20 years to perfect. Alongside this mouthwatering creation, the menu boasts a variety of homemade dishes, including chicken sandwiches, salads, sides, milkshakes and more.

“Meet Joe Friday, the man behind Friday Burger Company. Yes, that is his real last name, and yes Friday is the best day of the week! It’s such a good name, we called our company after it!” reads on caption on the company’s Instagram.

Chef Friday’s passion for burgers started during his teenage years while working at a local burger chain in North Carolina. Even after working in Michelin-starred restaurants worldwide, his love for burgers remained unwavering.

In preparation for the launch of his new restaurant,  Chef Friday kickstarted a TikTok dubbed “FridayBurgerReview.” Here, he dishes out short, lighthearted videos where he rates  burgers from all corners of Canada — his review of Toronto’s legendary Apache Burger has more than 40,000 views.

In addition to burgers, Friday Burger Company offers Southern-inspired buttermilk fried chicken sandwiches, Nashville hot chicken sandwiches, grilled chicken sandwiches, grilled cheese sandwiches, fried pickles, poutine, onion rings, milkshakes, craft beverages and American-style pudding. For those looking for healthier options, there are kale and chopped cobb salads.

Chef Joe Friday brings 20 years of culinary experience, having worked in renowned restaurants across Canada, the US, Norway, Italy and Japan. He’s also the founder of The Chef Collective, an organization dedicated to supporting and promoting chefs in the industry.