‘Look but don’t touch’ could be the motto for Yorkville’s newly-opened fashion showroom, The Coveterie. Launched by fashion grad and former Holt Renfrew buyer Natasha Geddes, the exquisitely chic boutique is solely used to showcase — not sell — the latest in fashion trends for buyers and media in Toronto. We caught up with Geddes to discuss the next big thing in fashion, her favourite labels and what, exactly, a showroom is anyway.
Tell our readers about The Coveterie. What exactly is a showroom? Who is it for?
The Coveterie is primarily for buyers to come and view great contemporary collections from all over the world. Designers depend on me to introduce their collections to the right buyers and provide a seamless ordering process. It’s a showroom’s responsibility to pair the collections with the right stores, work closely with the buyers to select the right assortment for their store and ensure that the goods are in-store in a smooth, timely manner. The Coveterie is special because I encourage everyone from bloggers to stylists to general trendsetters to visit every season and get a sneak peak at what’s to come.
How has the response been so far towards your showroom?
It’s been the same across the board: “finally!” Canada needed a boutique-style showroom that is easily accessible to everyone who loves and works in fashion.
Why is a showroom like yours important to the fashion industry in Toronto?
Again, it’s the accessibility to great lines and getting up close and personal with them. The Coveterie is not only a showroom but a place to come hang out, brainstorm and just chat and exchange ideas. We also get the Toronto fashion lovers involved in the fun by throwing a monthly invitation-only party brunch on The Fifth Grill‘s terrace once a month and celebrate a different collection every time.
Which labels/designers featured in the The Coveterie are you most excited about?
That’s like asking me what child I prefer! But I can say that this minute, it’s all about hair fascinators and Oh Dina! does it best. I am also very excited to place my own Greta Constantine Primer order, a seasonless and effortless line under $275. That’s very rare these days. Also, the KA’KIA Holiday collection is pretty badass. My favourite piece is the oversized motorcycle vest. So cool.
What is your must-have item for summer?
Soludos espadrilles, available at The Narwhal.
What is your favourite upcoming trend for fall?
Fur. Although not a trend per se, it’s really important. We carry a line called Rachel F. and she makes gorgeous accessories made of leather and beautiful recycled fur. The ethical way to wear it.
The Coveterie, 12 Irwin Avenue, 647-678-4717