Taylor Swift is making it easier than ever to dress like a celebrity for Torontonians! Her NFL game day outfits and accessories have featured popular Toronto brands — including, most recently, jewelry company Mejuri.
When Taylor Swift started attending NFL games regularly thanks to her new relationship with Kansas City Chiefs player Travis Kelce, the Swift effect was clear — she boosted viewership among teenage girls by 53 per cent and led to a viewership increase of more than 2 million female viewers overall. The star also contributed to a 400 per cent sales hike in Kelce jerseys. But it’s clear her influence extends far beyond the NFL.
A few months ago, a vintage Kansas City Chiefs sweatshirt she wore to a game was sourced back to Toronto-based brand Ellie Mae. Once fans figured that out, the Ellie Mae website blew up, with Swifties clamouring to buy something — anything! — from the same brand their idol wore.
And now Swift has sported a ring that Torontonians might recognise at the Chiefs’ recent game against the Baltimore Ravens, where the team earned a spot in the Super Bowl. The gold ring is from Toronto’s own Mejuri; named the Heirloom Ring, it’s a signet style made out of 14k solid gold with a few mineral stone options (Swift went with a garnet gem to match her red-heavy wardrobe and Chiefs attire). The ring has become a signature game day accessory for Swift, and fans are now similarly obsessed with getting their hands on the Taylor-approved ring.
Of course, being from Toronto, fans here can just stop by one of Mejuri’s shops on Ossington or in North York to find the ring — that is, if you’re willing to spend $798 on the accessory. For some fans, that seems to be worth it. One of the reviews on the brand’s website refers to it as “The Tay Ring” and notes that the fact that Swift has the ring was motivation enough for the reviewer to purchase it for their birthday.
As one of her favourite accessories to wear when watching her boyfriend from the stands, it’s likely Swift will also be sporting it at the Super Bowl — if she manages to get there on time. Swifties have been doing the math, and even with a show in Tokyo the day before the Feb. 11 event, the time difference and her handy private jet will make it more than possible that she’ll be there in time for the 6:30 p.m. kick off.