ryan reynolds

Star-studded ugly sweater campaign raises $850K for SickKids

After his third year of using his star power to raise money for the Toronto SickKids Foundation, Canadian actor Ryan Reynolds announced that his Sweater Love ugly sweater campaign raised more than $850,000.

This year, Reynolds extended the campaign to include stars of all kinds – athletes, politicians and, most importantly, frontline workers.

Over the past three years, the Vancouver-born actor has used his signature ugly holiday sweater to kickstart the Sweater Love campaign, encouraging donations to the Hospital for Sick Children. This year, t-shirts styled after his classic “aesthetically challenged” holiday sweater were distributed to 5,000 frontline workers to honour their contributions during the past two years of the pandemic.

Other Toronto icons got in on the fundraising action; the Toronto Maple Leafs signed replicas of the holiday sweater and auctioned them off, donating the funds to the campaign. Andre De Grasse, Bianca Andreescu, Mayor John Tory and Hayley Wickenheiser sported their own holiday sweaters as well to promote the campaign.

This year’s campaign more than doubled donations compared to last year’s; in 2020, the ugly sweater initiative raised just over $300,000. The campaign has raised over $1.7 million for SickKids since it began in 2019.

Read about the history of ugly Christmas sweaters here.

Article exclusive to STREETS OF TORONTO