How a new app helps Gen Z find entry level careers in Toronto.
With Toronto being the fourth largest city in North America, it’s no wonder that students flock here for their post-secondary education. Between the University of Toronto, Toronto Metropolitan University, York University, Humber College, George Brown, Seneca, and Centennial to name a few, the diverse young adult population makes up a huge part of the demographic. According to the City of Toronto, there are nearly 275,000 post secondary students attending school in Toronto. Adding to that, Toronto is often listed as the most diverse city in the world – we have KoreaTown, Little Italy, Chinatown, Little India, Little Portugal – name a nationality or ethnicity and you can find representation in Toronto. Although Toronto has so much to offer for students, it is also one of Canada’s most expensive cities, which means individuals studying in Toronto will need to work. However, according to Statistics Canada, there were over 387,000 job vacancies in Ontario this past June with retail, food service, hospitality and construction industries being most negatively impacted. Of those 387,000 vacancies, many of them were in Toronto, as Toronto is home to thousands of shops and restaurants. With the number of students in Toronto, you would think it would be easy for businesses in Toronto to hire all the staff they need, right? Well, think again. Hiring staff has been extremely difficult for businesses across Toronto and the competition to lure staff is rising. Many businesses across Toronto have had to settle and make due with the lack of staff, resulting in frustrated customers and staff.
However, it doesn’t need to be this way. Enter Swob. Swob is an award-winning, Toronto-based tech company built to match employers with local candidates. Developed with and for the service industry, Swob fills the pressing need of employment for both young job seekers and new Canadians – and makes hiring simple. In fact, Swob has helped businesses across Toronto hire thousands of candidates, even throughout this difficult labour market. Like dating apps, the swipe right, swipe left concept is the tool behind Swob’s job search engine. Individuals looking for a job can download the Swob app free in the App Store or Google Play, upload your resume and start the job search in seconds. For businesses looking to hire, Swob built their platform after meeting with companies like McDonald’s Canada & Recipe Unlimited to truly understand the pain points that companies experience when hiring and solve those pain points.
Here is an example of what employers are saying about Swob.
“Using Swob has been a great experience for us. The dashboard is easy to navigate and use. It allows us to connect to applicants in a way we couldn’t before.” – Michael Pernal, People Manager at McDonald’s
“Swob’s customer service and support team was always responsive and professional. As a business owner, in the restaurant industry, finding the right staff has been one of my biggest challenges. I have had success using Swob because it allowed me to expand my recruitment pool and easily connect with applicants” – Alero Atayi, Director of Operations at JAB Management
Swob has made it easy for businesses in Toronto to connect with thousands of job seekers and newcomers and is continuing to match employers with candidates daily. For employers who are interested in trying Swob, you can learn more by visiting their website and sign up for a 30-day free trial, risk free. Post your jobs on a platform that job seekers understand and reach your audience now.