Local fashion magazine Plaid has teamed up with Found Riches, a new shopping app, to present West End Riches, a shopping event taking place tonight that will keep participating west-end boutiques open until midnight, and, of course, offering discounts — so long as you snap and upload a picture of your new purchase.
Found Riches allows customers to snap their favourite in-store items and share them with their social networks instantly. Some of the city’s coolest boutiques (I Miss You Vintage, Fitzroy Boutique, Philistine, Bicyclette and Dalston Grey, to name just a few) are participating in the event and are offering discounts on the items featured by shoppers through the app.
If you’re staying in all day to avoid the heat, this is a perfect nighttime event to get out to and have some fun.