Amanda Matthews is a 25-year-old T.O.-based fashion sensation out of Fanshawe College’s design program. She was invited to show her latest collection at New York Fashion Week in February as part of the fashion gallery. She dishes on launching her line and why she loves Toronto.
What inspired you to start the Amanda Maria line?
Upon graduation, I felt it was a natural decision to launch the line, produce my first season, gather feedback and see how people would respond. It’s something that I have always wanted to do. Designing is my passion, so starting the line was just what I had to do.
Describe your design esthetic.
It is very minimalist and modern yet timeless. I like to add a little bit of edge to my designs but have them remain very classy. The main thing I strive for in my designs is comfort. I believe women should be comfortable, especially in their most fashionable outfits.
How did it feel to be invited to show at NYFW?
It was a great feeling! New York Fashion Week has been on the business list since the launch, so this was the perfect opportunity to fast-track a little and show a year ahead of schedule.
Why did you choose Toronto as your home base?
It was my first choice city for launching a brand in Canada. There are so many fashion industry professionals and creative individuals to connect with and collaborate with in Toronto. The opportunities here are endless.
What’s your favourite boutique in T.O.?
This is a tough one. If I had to choose, it would be TNT, the New Trend.
What do you love about the fashion industry in Toronto?
There are so many people in Toronto who are great at what they do and love to work together to create something amazing, whether it’s an event, photo shoot or collection.