Sears Canada is getting a new kind of attitude, thanks to Toronto’s Jay Manuel. Manuel (of America’s Next Top Model fame) has just been named creative director for ATTITUDE Jay Manuel, a Sears Canada private label collection. He’ll be involved with all aspects of the new line, including product development, design, fit, in-store retail and marketing.
In addition to women’s apparel, ATTITUDE Jay Manuel will also feature shoes, bags, and accessories. The inaugural Fall/Winter 2011 Collection will be revealed at LG Fashion Week in Toronto on Wednesday, March 30. Apparently the colour palette is inspired by Morocco, and consists of slate, cognac, peacock, marine, raspberry and black, accented by stylized animal prints. The line will be available at Sears across Canada in August 2011 and will range from $12.97 to $139.99.
Reasonably-priced style from a "top" fashionista? We can’t wait!