The world’s current favourite Canadian, Ryan Reynolds, has lent his sizeable popularity once again to raise funds at the holidays for Toronto’s SickKids Hospital.
Last year, Reynolds helped to raise more than $800,000 for the hospital through the campaign, now in its fourth year. In 2020, Reynolds teamed up with Toronto tennis star Bianca Andreescu on the fundraiser.
This year, a video in support of the campaign stars Reynolds, pontificating on how kids deserve the right to be, well, little “pricks.” The video also features guest appearances by Maple Leafs star Auston Matthews and singer Michael Bublé.
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“Every parent knows that kids, while a magical gift from heaven, can kinda be pricks,” says Reynolds in the video. “But it’s hard for kids to be pricks when they’re sick. And that’s why the work we do here at Sick Kids is so very important.”
Over the past five years, the Vancouver-born actor has used his signature ugly holiday sweater to kickstart the Sick Kids holiday fundraising campaign, encouraging donations to the Hospital for Sick Children. Two years ago, t-shirts styled after his classic “aesthetically challenged” holiday sweater were distributed to 5,000 frontline workers to honour their contributions during the past two years of the pandemic.