If you thought the Barbiemania was over, think again — Barbie is getting a Canadian makeover! To celebrate the 50th anniversary of Roots, the fashion brand is collaborating with Barbie to create an ultra-Canadian version of the doll, plus some other themed apparel.
The new doll will be decked out in classic Roots attire, including their salt and pepper sweatshirt and sweatpants, a varsity jacket, Roots brown boots and a weekender bag. The varsity jacket (sported by Barbie and also available for purchase for regular humans) will feature a pop of Barbie pink, as will the other items included in the 30-piece accompanying collection of apparel and accessories.
Megan Roach, president and CEO of Roots, and Karuna Scheinfeld, chief product officer, both wanted to highlight another Canadianism — diversity.
“We wanted to embrace the rich diversity of Canadians and our global audience, including our young daughters,” Roach said in a statement. “The inspiration for the Barbie x Roots doll came from the experiences Karuna and I share as mothers of children from multicultural backgrounds.”
There’s already a Canuck connection high up in Barbie headquarters — Steve Totzke, president of Mattel, is Canadian! “I am especially excited for this collaboration, featuring products that reflect the legacy of an iconic Canadian company, in what continues to be an incredibly celebratory year for Barbie,” he said in a statement.
The Barbie doll itself will cost you $69.99 when the entire collection is released on Friday, and the rest of the collection ranges from $38 for a zip pouch to a whopping $998 for the life-size Barbie x Roots varsity jacket. Sizes range from XXS-4XL and will include women’s, kids and toddler categories.
You can shop the new collection in select Roots stores across Canada.