Michelle Genttner and Luis Martins may have come from opposite sides of the world, but they have one universal goal: zero food waste. The pair owns Unboxed Market, the zero waste food market in the Trinity Bellwoods neighbourhood that encourages customers to shop sustainably for all their everyday essentials. The throwaway lifestyle has become rampant among consumers, as has food waste within the restaurant industry, and with that, the appreciation of food and where it comes from is lost, in addition to the opportunity to feed those who need it. Thus, Unboxed Market is an affordable and conscientious grocery store that works hard to understand the needs of its community and clientele as well as the local suppliers of its produce, baked goods and meats.