Beloved Toronto bakery Prairie Boy Bread is permanently closing. The bakery has been a staple in town since opening it’s first location at 970 College St. more than a decade ago, along with a second midtown location in 2021.
A letter posted on the bakery’s shop window announced the closure.
“Recently we have faced increasing challenges that have become insurmountable for us and we are unable to continue operating. This is not how we envisioned things going but it is our reality right now. We hope you continue to see out other local businesses to support. It’s important now more than ever.”
The news of a fire sale was also posted on the bakery’s social accounts, with Prairie Boy pantry and gift items on sale for 25-50 per cent off.
Grant MacPherson started Prairie Boy in 2010, committed to making some of the best bread available in Toronto. They used only organic flour, grains, sea salt, water, and a natural sourdough culture.
Prairie Boy was best known for their amazing sourdough bread, but continued to stun customers with their delicious baked treats. Their almond croissant topped with powdered sugar was a go-to, especially when paired with coffee from local shops. Their pies were one-of-a-kind as well, with blueberry and apple flying off the shelves first.
Longtime fans of the bakery have taken to social media to express their deep sadness for the closure.
“Honestly you sell the best bread in Toronto. It’ s the only place we buy baguettes…I hope you can recreate your delicious offerings in some way, somewhere,” wrote one user.
“Beyond sad. The best bakery — the bread! the quiches! the out of this world Christmas cake, a warm and creative port in the COVID storm,” wrote another.
Customers also took to the College Street location to leave dozens of colourful sticky notes across the shop’s front window. “Please don’t leave,” “Thank you for the bread” and “Best bread place ever,” read just a few of the messages.
All proceeds from this weekend’s fire sale will be go towards staff pay.