New York City eyewear institution has opened its first Canadian store in Toronto

Toronto’s Yorkville neighbourhood has welcomed a New York City institution on Cumberland Street. Moscot Eyewear opened its doors in a compact storefront in December, rubbing shoulders with Nespresso and Lululemon.

The NYC-based company has been family owned and operated since 1915, founded by Hyman Moscot, who arrived from Eastern Europe in 1899 and began selling ready-made eyeglasses from a pushcart on Manhattan’s Lower East Side. Over the years, the company has been passed down through generations of the Moscot family, while amassing 17 shops across the UK, Europe and now Canada, bringing these fashion-forward frames right to your own backyard.

With over 106 years in business, the brand has cultivated a cult-like following of superfans, including celebrities like Paul Rudd, Jenny Slate and Adrien Brody – all of whom have been snapped donning their frames.

The Moscot brand offers two distinct collections: Moscot Originals and Moscot Spirit. The original styles are looks based on Moscot family archives and celebrate timeless design. You may recognize the LEMTOSH style, one of their most iconic designs featuring a rounded shape, from Netflix comedy-drama Living With Yourself, worn by Paul Rudd himself.

Frames from the 107-year-old brand come in at around $400 per pair.

Interested in getting a pair of your own? You can book a virtual frame fitting and styling appointment with someone from their NYC shop or you can head down to the new 153 Cumberland St. spot to see for yourself.

Article exclusive to STREETS OF TORONTO