Dave Isen is taking a big step in his career.
The former Jack Astor’s chef is venturing out on his own, taking his pandemic-born business to the next level.
“I’ve thought about it doing it for so many years, and am thrilled that it finally happened,” Isen says. “It only took a pandemic, a lay off from my job, some valuable time with my son doing the home school thing and of course the amazing support of my wife Pam and my entire family.”
It, of course, is his new restaurant, Dave’s Genuine Deli, in Midtown (1763 Avenue Road).
“After starting Dave’s Genuine Deli in early 2020 as a small, curbside pickup only sandwich shop, it was an instant success,” he says. “So, naturally, I took the opportunity to grow it into a restaurant.”
His restaurant, a casual and modern, 30 seat deli, boasts a black and white interior with pops of colour, reclaimed wood, quartz countertops and granite tables. The art is a mixture of black and white prints and colourful abstracts, anchoring the television and upbeat music.
Everything about Dave’s Genuine Deli is a labour of love. He chose the Avenue Road and Lawrence Ave. location because Isen and his wife lived there for a time and felt a connection to the area. The menu is a collection of traditional Jewish recipes with his own, unique touch.
“There’s no copycat recipes here,” he says. In fact, he’s proud to say nearly everything is made in-house. “What really sets us apart are the unique flavours and attention to detail that goes into all our deli meats. Our smoked meat has my signature rub on it, and it’s smoked longer than traditional to create that amazing bark on it. Our roast turkey breast is made with fresh turkey, brined with apple cider and fresh herbs in-house for at least 3 days.”
Menu highlights include matzo ball soup, smoked meat, brisket beef dip and creamy rice pudding, made with free-run eggs and pure Madagascar vanilla. Smoked whitefish dip, kishke, bagel platters, smoked meat hash and blueberry topped waffles are coming soon.
Dave’s Genuine Deli is already open for takeout and delivery. As per government rules, the dine-in experience will open on Feb. 1.
The restaurant, located at 1763 Avenue Road, is open Tuesday though Saturday 11:30 a.m to 8 p.m. Starting Feb. 13, it will open at 9 a.m. on Saturdays for a 9 a.m.-3 p.m. brunch service.