Gear up streetwear junkies; New York-based streetwear boutique Kith is preparing to take over a massive storefront in Yorkville — if the rumours are true, that is.
The company has yet to officially announce the store’s opening day. Not only that, but the brand has barely acknowledged the fact that the store exists.
However, some internet sleuthing has uncovered easter eggs that would point to an incoming Toronto store. A quick LinkedIn search for Kith uncovers about 30 jobs in the city, ranging from customer associates to high-level management. These listings include job opportunities for those looking to work at Kith Treats, the boutique’s bespoke ice cream and cereal store.
If you’re still not convinced, the team at Kith Treats released a “Toronto Café Tee” which names all of their Treats locations worldwide, including Yorkville — and the shirt has already sold out.
In an attempt to confirm the validity of the rumours, Streets of Toronto visited the construction site at 78 Yorkville Ave., which appeared to be well underway in completing the secret project.
When asked if Kith was on its way in, a construction worker on site said, “I can’t say no, and I can’t say yes,” before smirking. Very mysterious. Streets of Toronto also reached out to the Bloor-Yorkville BIA for confirmation, who did not respond in time for publication.
If Kith does open in Yorkville, it would be the latest in a line of new arrivals tailored to the younger demographic moving into the area — a group with plenty of disposable income they’re ready to spend on trending brands. Labels including Anne Fontaine, John Elliott, Veronica Beard and Reformation have recently opened, so Kith would certainly be in good company.
The brand was founded in 2011 and grew in popularity thanks to its streamlined business model that gives shoppers access to high-level streetwear at retail pricing.
Kith has yet to announce the store’s launch date, although construction on the shop itself has certainly begun. The brand has 15 stores globally, which would make Toronto its 16th, and its first in Canada.