Justin Bieber’s drew house pop-up is hitting the streets of Toronto today

Not only will Justin Bieber steal the spotlight at the NHL All-Star Weekend in Toronto,  but you can now indulge in complimentary coffee + cocoa + churros, courtesy of the 29-year-old’s drew house pop-up truck.

The  truck will make its way across the city until Feb. 24 and will also include a pop-up at the NHL Fan Fair located at the Metro Convention Centre’s South Building. Expected to pop-up in “peak locations” around Toronto, there will also be special appearances from drew house characters, including Theodore and Sherman.

Bieber along with Will Arnett, Tate McRae and Michael Bublé will serve as celebrity captains for their respective teams.  Bieber assumes the role of celebrity captain for Team Matthews, led by Toronto Maple Leafs forward Auston Matthews.


Notably, Bieber’s fashion label is also behind the design of this year’s all-star jerseys. Known for its pastel shades and trendy smiley face logo emblazoned over most of its garments, Drew House’s jerseys merge the evergrowing streetwear scene in Toronto with the NHL’s knack for sophistication. The sweaters, available in four colours, represent the 11-player teams drafted by the captains. Each jersey features vibrant blue, red, yellow or white backgrounds, with the iconic NHL shield logo at the centre.

Justin Bieber has been a longtime fan of the Toronto Maple Leafs, and attended a game with his wife, Hailey Bieber, just last month decked out in full Leafs gear.

The NHL All-Star Skills Competition is scheduled for Feb. 2, with the All-Star Game set to take place on Feb. 3 at Toronto’s Scotiabank Arena.

Article exclusive to STREETS OF TORONTO