H&M collaborations are nothing new these days, so the retail giant is stepping things up by teaming with flamboyant style beacon and Vogue Nippon Fashion Director Anna Dello Russo.
Known for her tendency to sport what can only be described as wearable art, Dello Russo has designed a collection of accessories — including shoes, purses, sunglasses and jewellery — that has all been inspired by items in her own home.
Margareta van den Bosch, H&M’s creative advisor, says the collection will be a “celebration of excess, fantasy and decoration.”
In a statement from H&M, Dello Russo acknowledged that this was the first collaboration with a fashion director, rather than a designer, and said, “This is the sign of an important evolution in fashion, and I am both thrilled and humbled to be the one chosen to lead it.”
Anna Dello Russo for H&M will hit stores on Oct. 4