Hawaiian baked goods roll into Toronto

After decades of anticipation and countless trips across the border to stock up, those iconic sweet and fluffy rolls from Hawaii are finally available in Canada.

King’s Hawaiian Origiinal Hawaiian Sweet Rolls have been a favourite sine the 1950s when Robert R. Taira opened his first bakeshop in the quaint historic town of Hilo, Hawaii, and now, the rolls —which are a bestseller in the U.S., are available in select grocery stores nationwide.

“We have dreamed of expanding our Ohana for a long time and couldn’t think of a better time to welcome Canada into our family than around the holiday season,” said Samantha Guerreiro, Head of New Opportunities at King’s Hawaiian. “We believe that the best times are spent together around the table with family and friends and are thrilled to have our Rolls be a part of celebrations across the country.”

If you’ve never had one, what makes King’s Hawaiian sweet rolls different from their more traditional  counterparts is their distinct sweetness. This, combined with a perfectly flaky outside and a super fluffy inside helped to create a loyal local fan base who soon began to to ship the sweet bread to the mainland as gifts for their families and friends. By the late 70s, Taira had opened a  24,000-square-foot bakery in Torrence, California and in 2010 expanded further to the East Coast.

The rolls are available as a 12-pack at Loblaws and Save-On-Foods across Canada.



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