Men’s retailer Harry Rosen will be undergoing a $50 million, five-year project to update its retail stores, including a relocation of its Toronto flagship to a 38,000-square-foot space at 153 Cumberland St.
The new flagship location is less than 200 metres from the brand’s current store on Bloor Street, and will span three storeys. The plan currently includes a massive patio overlooking the Village of Yorkville Park, a client lounge and espresso bar and valet parking on weekends. The new location is set to open in Spring 2026.Â
The new location is currently home to four retailers — Moscot Eyewear, luxury fashion store Nicolas, Aveda and Lululemon, which will also be making a move to a massive new space at Yonge and Bloor.
The announcement is a major shift for the retailer, which has operated out of its Bloor Street location for most of the brand’s 70-year run.
Founder Harry Rosen passed away in December, and his son, grandsons and the rest of the team have since taken over operations.
“Since my father opened the Bloor St. doors in 1970, and our current flagship in 1987, Harry Rosen has developed such a deep connection to the Yorkville neighbourhood,” says Larry Rosen, chairman and CEO of Harry Rosen Inc.Â
Also part of the announcement is a complete transformation of the brand’s retail fleet. That includes a renovation of its West Edmonton Mall location and a new 16,000-square-foot location in Vancouver’s Oakridge Park development. The statement notes that each store will host an “engaging and immersive environment, with concepts inspired by the art of tailoring and facilitating relationships between customers and their trusted advisors.”
The luxury brand has recently become a favourite of celebrity chef and TV star Matty Matheson, who sported a Harry Rosen suit that made a few best-dressed lists at the Golden Globes this year.
