Hold on to your glasses! Toronto’s Dry January numbers are in

As Dry January comes to a close, attention turns to Toronto’s involvement in this nationwide health campaign. Just how dry did Toronto stay throughout the month?

The data trends from Uber shed light on Canadian cities with the lowest alcohol consumption, those favouring nights in over nights out, and the alcohol consumer types making the most significant cutbacks. Additionally, they’ve pinpointing cities that embraced a wellness mindset in January, trading December’s sweet indulgences for healthier food choices in 2024.

In January, Toronto stood out among Canadian cities, ranking fourth for the lowest amount of alcohol orders and seventh for the highest number of mocktail orders. Additionally, Torontonians secured third place for taking the fewest late-night Uber rides, indicating their strong commitment to “protecting their peace” and avoiding late nights out.

Digging deeper, Toronto embraced wellness trends with enthusiasm. The city saw a surge in orders for juice cleanses, smoothies and healthy food options, landing in second place just behind Vancouver and ahead of Saskatoon. Moreover, vegan restaurants witnessed a spike in orders, underscoring Toronto’s growing interest in plant-based diets and sustainable eating habits.

When it came to fitness, Torontonians were proactive. They ordered a significant number of fitness items, showcasing a dedication to staying active even during the winter months.

Uber’s full Dry January data insights:

Top 10 cities that ordered the least amount of alcohol in January 2024

1. Winnipeg
2. Victoria
3. Windsor
4. Toronto
5. Calgary
6. Hamilton
7. Vancouver
8. Kitchener-Waterloo
9. Ottawa
10. Niagara Region

Top 10 cities that ordered the most mocktails in January 2024

1. Regina
2. Edmonton
3. Red Deer
4. Calgary
5. North Bay
6. Vancouver
7. Toronto
8. Belleville
9. Hamilton
10. Winnipeg

Type of alcohol drinkers commit the most to Dry-January (Beer, vs Wine, vs Liquor, which category saw the biggest declines)

1. Wine
2. Beer
3. Liquor

Top 10 cities that ordered the most juice cleanses or smoothies in January 2024

1. Vancouver
2.  Toronto
3. Saskatoon
4. Hamilton
5. London, Ont
6. Edmonton
7. Ottawa
8. Thunder Bay
9. Calgary
10. Kitchener-Waterloo

Top 10 cities that ordered the most from vegan restaurants in January 2024

1. Edmonton
2. Victoria
3. Ottawa
4. Calgary
5. Vancouver
6. Toronto
7. Hamilton
8. Halifax
9. Kelowna
10. Niagara Region

Top 10 cities that took the least amount of late night Uber rides (between 9pm and 2 am) in January 2024

1. Ottawa
2. Edmonton
3. Toronto
4. Calgary
5. Regina
6. Hamilton
7. Winnipeg
8. Vancouver
9. Saskatoon
10. Montreal

Top 10 cities ordering the most from the “healthy” category in January 2024

1. Niagara Region
2. London
3. Kitchener/Waterloo
4. Halifax
5. Hamilton
6. Winnipeg
7. Ottawa
8. Calgary
9. Toronto
10. Vancouver

Top 10 cities ordering the most fitness items in January 2024

1. Saskatoon
2. Edmonton
3. Winnipeg
4. Calgary
5. Vancouver
6. London
7. Ottawa
8. Hamilton
9. Toronto
10. Kitchener-Waterloo