Fleurs de Villes

Yorkville’s gorgeous festival of flowers set to return next month

For the second year in a row, the luxury floral pop-up Fleurs de Villes ROSÉ will be returning to the Yorkville area. Hosted by the Bloor-Yorkville BIA, the event will feature 35 installations designed by Toronto’s most vibrant florists including Fresh Floral Creations, Nymph Floral, Olivia’s Garden and Cumberland Flower Shop. The installations will be on display from August 4 to 8 with proceeds supporting The Breast Cancer Society of Canada and The Breast Cancer Research Foundation.

 

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Fleurs de Villes ROSÉ is free to the public, and guests can check out the installations by walking along the self-guided trail, which weaves through the Bloor-Yorkville area from the Manulife Centre to the Hazelton Hotel and Yorkville Lane, allowing for easy social distancing. On Saturday, August 7, fresh flower markets will also be scattered around the area, making for a fun photo op and a chance to support breast cancer research through your purchase.

“As a neighbourhood widely recognized for the very best fashion, food, wellness and culture, Bloor-Yorkville is thrilled to welcome back this incredible floral exhibition for the city to enjoy this summer,” Executive Director of the Bloor-Yorkville BIA Briar de Lange said in a statement. “Fleurs de Villes ROSÉ creates a unique opportunity for our local businesses to welcome members of the community, and feature their own floral installations as part of the self-guided trail.”

 

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Fleurs de Villes, which translates to “flowers of the cities,” connects communities through the beauty of floral design in cities all over the world. Founded by lifestyle gurus Tina Barkley and Karen Marshall, the company works with local florists, designers, growers, nurseries and brands to create statement-making floral displays that bring people together, generate buzz and support worthy causes.

“We’re delighted to have the opportunity to return to Bloor-Yorkville,” event co-founder Karen Marshall said in a statement. “The Bloor-Yorkville neighbourhood sets the perfect stage to showcase the world-class talent of Toronto, and we look forward to creating stunning displays for local residents and visitors of the neighbourhood.”

 

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First launching in March of this year at Florida’s Bal Harbour Shops, the event is set to hit 15 locations in five countries and showcase the work of over 200 artists this year.

“Over the past few years of travelling with our Fleurs de Villes shows, we have been inspired by deeply personal stories of courage, endurance, love and loss, and the role flowers have played in these life events,” a caption on the Fleurs de Villes’ Instagram account reads. “We have also seen, first-hand, the magical power flowers have to unite, engage, encourage and rally. It is with knowledge that we are incredibly pleased to launch our first global show series – Fleurs de Villes ROSÉ – a fresh floral celebration in support of breast cancer research, officially aligning with the [BCRF]  globally and national organizations in each country we pop up in like the [Breast Cancer Society Canada] and others.”

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