The espresso market has traditionally been cornered by Starbucks and specialty shops, but coffee connoisseurs are now being courted by some unlikely competitors: McDonald’s and Tim Hortons. Is this venture into espresso-based coffee a sacrilege? Probably, but things could be worse. Here are five reasons why it’s not such a bad thing.
- You can now be an elitist any time, anywhere. Everyone knows that forgoing drip coffee for something espresso-based is one of the most pretentious things you can do. Maybe even pretentious enough to make up for the fact that you’re hanging out at Timmies.
- The coffee isn’t all that terrible, apparently. According to a taste test by the Globe and Mail, fast food coffee isn’t completely unbearable. Starbucks’ coffee is a different story, though.
- You never wanted to say the word “venti” anyway. Just order your drink the way sane people do it: using actual words like “small,” “medium” or “large.”
- Save some money for once. A 10-ounce espresso-based drink will cost $2 at Timmies and $2.29 at McDonald’s. At Starbucks, that size costs $3.52.
- All the cool kids are getting into espresso. According to The Star, espresso is the only coffee category that’s growing. Since last year, espresso is up two per cent compared to flat sales of brewed coffee.
