Canada Goose will no longer be using fur in any of its products, the company announced Thursday. The company will end the purchase of fur by the end of this year and stop all manufacturing with the material by the end of 2022.
The announcement comes as part of the company’s platform HUMANATURE, a project dedicated to reducing their carbon emissions and achieving carbon neutrality by 2025. Canada Goose says they will be introducing reclaimed fur into their supply chain in 2022.
“Our focus has always been on making products that deliver exceptional quality, protection from the elements, and perform the way consumers need them to; this decision transforms how we will continue to do just that,” says Dani Reiss, president and CEO of Canada Goose. “We continue to expand – across geographies and climates – launching new categories and products designed with intention, purpose and functionality. At the same time, we are accelerating the sustainable evolution of our designs.”
Earlier this year, Canada Goose launched the Standard Expedition Parka, which uses 65 per cent less water during production and generates 30 per cent less carbon than the in-line Expedition Parka. They also released a new category of down jackets made with recycled nylon.
In addition to achieving carbon neutrality by 2025, Canada Goose plans to transition 90 per cent of its materials to sustainable alternatives and integrate sustainable packaging by 2025. The move to ban fur completely from its products has been praised by several environmental organizations including Humane Canada.
“This is a significant step forward toward building a more humane and sustainable world,” says Barbara Cartwright, CEO of Humane Canada. “We applaud Canada Goose’s commitment to end the use of all fur by late 2022 and the leadership position they are taking in their industry.”
Canadian retailer Holt Renfrew also recently announced its plans to ban fur and exotic skins by the end of 2021 in an effort to be a more sustainable organization. The brand’s sustainability commitments also include sourcing denim from sustainable sources by 2025 and banning plastic glitter from its cosmetics.
In response to Canada Goose’s decision, PETA will be placing a moratorium on its campaign against the company, and will now focus on pressuring the brand to end the use of down feathers.