Earlier this week, Boxcar Social took to social media to announce a new line of products from Beatrice Society in collaboration with Boxcar’s sister company Subtext Coffee Roasters. The new line of mushroom-infused coffee is available through retail pre-ground in medium-coarse grind size, or customers can add one of the three mushroom powders added to their drink when visiting any Boxcar Social location.
“Subtext is obsessed with quality and ethically sourced coffee beans,” says John Baker, co-founder of Boxcar Social and the new CEO of Beatrice Society, in email correspondence, “which aligns with Beatrice’s ethos of sourcing and working with the best companies in their respective fields. The Beatrice coffee has been tested and fine-tuned to complement our added mushrooms.”
Through their five unique locations that combine cafes, bottleshops and bars, Boxcar Social has always been a unique place that allows customers to both start the day with a freshly ground cup o’ joe and end the day with a curated cocktail or craft beer.
With such trendy and innovative selections, it makes sense that Boxcar Social would merge with Beatrice Society, a company focused, as Baker says, on “helping customers source the best wellbeing products in the market,” and “educating through the benefits of psychedelics.”
The CEO says that one success of Boxcar’s is its quality and ability to educate, which is what Beatrice Society tries to do in the industry of psychedelics and their role in wellbeing. He describes the merger with Beatrice as a “trusted extension” that allows Boxcar Social to “extend, adapt, learn and grow into additional valued experiences for our customers.”
“As the CEO,” he adds, “I’m maintaining the separation in these two brands while finding the natural integration to build off of Boxcar’s existing clientele who mirror that of what Beatrice is seeking to support, and to leverage Boxcar’s retail operation experience for the launch of our Beatrice Society Cafe.”
Located at 505 Richmond Street West, as part of the Waterworks development, Beatrice’s full-service café will host physical and mental wellness events that will educate consumers on the ways psychedelics benefit wellness.
Alongside the café, which is set to open in June, there will be a retail space to offer a curated selection of functional and adaptogen-focused health products, and educational resources for a healthy lifestyle and psychedelic wellbeing offerings around the city.
The café and retail space, which is set to launch in June, is not the only thing Beatrice has in the works, as the new product line is only the beginning of the mushroom-infused offerings. Baker says the current priority is working on non-caffeinated offerings. Additionally, As Beatrice Society continues to grow in partnerships, a loyalty program is in the works to launch later this year.