Mazzone mural for Shoebox Project

Artist unveils a four-storey art installation in Toronto for local cause

The large-scale portrait is in support of The Shoebox Project for Women

Canadian artist Daniel Mazzone unveiled Maria – a captivating four-storey art installation depicting a woman fighting to be heard. The large-scale portrait is in support of The Shoebox Project for Women aiming to help bring compassion and dignity to local women experiencing homelessness.

The activation kicks off the Toronto-based charity’s holiday fundraising campaign, which collects gift-filled Shoeboxes and messages of support, distributing them to local women impacted by homelessness.

“I got the inspiration for this project a lot because of my mom being a strong woman while growing up and her being homeless. I wanted to be able to give back to people in the same situation,”  Mazzone says.

Mounted on the front of Klick Health’s Toronto HQ at the corner of Bloor Street E. and Church Street, the activation is complete with a QR code that drives individuals to The Shoebox Project website for more information and/or to make donations.

The artwork will be up through the end of the year.

To watch our full interview with artist Daniel Mazzone, click here.

About the Shoebox Project for Women: The Shoebox Project for Women is a national registered charity that is dedicated to sharing empathy, kindness, and compassion with local women impacted by homelessness through the collection and distribution of thoughtfully curated, gift-filled Shoeboxes and messages of support. Over the past 10 years, the Toronto-based charity has distributed over 240,000 Shoeboxes across Canada, the USA, and the UK, and an additional $1.2 million worth of gift cards and essential products directly to local women and gender-diverse people accessing over 510 shelters and community agencies. 

About Klick Health: Klick Health is the world’s largest independent healthcare marketing and commercialization partner. Headquartered in Toronto, the company was established in 1997 and has consistently been named a Best Managed Company and Great Place to Work. In 2020, Klick was recognized with 14 Best Workplace awards, including Best Workplaces for Giving Back, Best Workplaces for Women, Best Workplaces for Inclusion, and Most Admired Corporate Cultures. This project will mark Klick’s first as a title sponsor of The Shoebox Project following five years of supporting the charity through both monetary and Shoebox donations. 

Article exclusive to STREETS OF TORONTO