Playa Patron

A boozy, Tulum-inspired brunch party is coming to Toronto this summer

A trip to Tulum, Mexico is usually a four-hour flight, but this July, it’s within walking distance for Torontonians. Playa Patron is a three-day pop-up taking place from July 7 to July 10 that brings the sights, sounds, and tastes of one of Mexico’s hottest tourist destinations to one of Toronto’s favourite beaches.

Playa Patron
The Playa Patron website

Conveniently located in Ashbridge’s Bay, just southeast of the volleyball courts, Playa Patron offers guests a brunch or dinner experience. Brunch tickets cost $110, while the evening tickets cost $25. Similar to the policies in effect at many luxury Mexico hotels and restaurants, guests of Playa Patron are expected to follow an elegant, tropical dress code.

The brunch ticket includes a three-course Mexican brunch menu curated by Tulum chef Cesar Castañeda, who has worked alongside several Michelin-star chefs. Featuring stand-out flavours representative of the Mexican Caribbean, the first course is a sea bass served with passion fruit aguachile. The second course, sure to be a crowd favourite, is pork belly and xcatic chile tacos served with chilli aioli on handmade tortillas. For dessert, guests will indulge in a marquesita, which spotlights Edam foam, kiwi and chocolate and a sweet Mexican crepe. A vegan brunch menu is also available, in which the sea bass aguachile is swapped for cured watermelon and potatoes are substituted for the pork belly in the tacos. For dessert, vegan brunch-goers can look forward to a delicious smoked mango layered in Hoja Santa sauce, coconut, avocado puree and ginger. 

Playa Patron
Playa Patron on Instagram

Hand-crafted Patrón tequila cocktails will also be on offer (including a creamy colada), and a set of DJs will be on-site playing deep tropical house. The event starts at 12 p.m. and runs for four hours. 

The evening tickets include one Patrón welcome cocktail as well as admission to the beach club experience, including the opening and headline DJ sets. An evening in Tulum wouldn’t be complete without some late-night eats, and beachgoers can purchase Mexican street food and additional tequila cocktails or non-alcoholic drinks, too. 

For more information, or to buy tickets, check out

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